Robert Rosen

Though I'm usually proficient at celebrating anniversaries on this blog, one of them slipped by me last week. One year ago, I began the Beaver Street U.S. promotional campaign with three raucous events in St. Louis: at Shameless Grounds coffee house on April 3, at Left Bank Books on April 4, and at Apop records on April 7.

It wasn't until afterwards that I found out that more books were sold that week in St. Louis than in any other city since then--despite the fact that Beaver Street was unavailable on Amazon at the time. The reason this happened is because the events were well publicized and the good people of St. Louis responded enthusiastically.

Kendra Holliday did an amazing job of promoting the Shameless Grounds reading on her Website, and with Sex+ St. Louis, as well as doing a very provocative interview. Left Bank Books managed to have the event featured as a pick of the week in the Riverfront Times. And the Apop reading, which wasn’t even scheduled, came about spontaneously when I walked into the store and introduced myself to the owner, Tiffany Minx. I told her about Beaver Street, she bought a bunch of copies that I had with me, and she then set up an event for the following day. Such things, I said to Tiffany, do not happen in New York.

So, happy anniversary, St. Louis. I miss you. Yes, I’ve always enjoyed visiting my wife’s family there, but the week of March 31-April 7, 2012, changed my entire concept of your fair city.

As Beaver Street remains unavailable from America's number one online bookseller due to "technical problems," I'd like to bring to your attention several brick-and-mortar bookstores where Beaver Street is available, both on the shelf and online.

Book Soup: This is L.A.’s coolest bookstore and a place that I visit every time I’m in town. And, hey, Beaver Street is a featured title of the week! I’m going to be reading here on Saturday, May 12, at 4 PM.

Left Bank Books: I read at this St. Louis landmark earlier this month to an enthusiastic crowd at the Central West End store. They were the first bookstore in America to have Beaver Street on the shelves. Kudos.

Powell’s: One of the largest independent bookstores in the world, this venerable emporium features five branches in Portland, Oregon and a website that can give any online bookseller a run for their money. They’ll ship Beaver Street anywhere on the planet.

Shakespeare & Co.: One of the many independent booksellers in my downtown Manhattan neighborhood, they feature an eclectic selection of popular and offbeat titles which at the moment includes signed copies of Beaver Street.

St. Marks Bookshop: An East Village institution since 1977, St. Marks carries a diverse assortment of books—including Beaver Street—and periodicals not generally found in the chains.

Apop Records: This is one of the edgiest stores in St. Louis, and they carry an offbeat line of books, magazines, records, and vintage clothing. I did a reading here, too, when I was in town. On their shelves you will find signed copies of Beaver Street.

Barnes & Noble: Yes, they carry Beaver Street in both the paperback and Nook editions.

If you know of any more places that carry Beaver Street, please let me know and I’ll give them a shout out.

Support independent bookstores!

Left Bank Books, in St. Louis, was the first bookstore in America to carry Beaver Street. There it was, well displayed on the night of my reading two weeks ago. Seeing it for sale, in three-dimensional reality, in a brick-and-mortar store made it real.

Other places where Beaver Street is available now or will be soon are: Apop Records and Shameless Grounds coffeehouse, in St. Louis; Powell’s, in Portland, Oregon; Book Soup, in L.A., where it’s a featured title of the week and where I’ll be signing and discussing it on May 12; and Shakespeare’s, on Broadway in Greenwich Village, which should have it in stock in a week or less.

Yesterday I walked into St. Marks Bookshop on Third Avenue in the East Village, and found three copies of Beaver Street on the shelf in the sociology section. I don’t know if I’d classify Beaver Street as “sociology,” but who cares? St. Marks is the first bookstore in New York City to have Beaver Street on the shelves. So, if you’d like to help out this venerable emporium, which is struggling to remain in business, buy your Beaver there and ask for it by name. Tell ’em the author sent you. And tell ’em to put it in the window where it belongs.

I've just returned to New York from ten days in St. Louis, where I launched Beaver Street in America. I did three readings in six days--more readings than I've done in the past five years. Thus begins the latest phase of a process that began in March 2011, when I went to London to launch the UK edition of the book. And if Beaver Street is anything like Nowhere Man, then these events are going to continue for the next dozen years or so, if not forever. I've got about a month to recover before the next scheduled reading, at Book Soup in L.A.

Sometimes I find it difficult to write when I can’t lock myself in a room, which is one reason I didn’t blog in St. Louis. But I do plan to sort out my thoughts, photos, and videos, over the next few days, and further explore my Midwestern odyssey.

But for now let me say that the atmosphere at each of the three readings was distinctly different. At the Shameless Grounds event, hosted by Sex Positive St. Louis co-founder Kendra Holliday, I read from what I’ve been calling “the filthy chapter.” “The Accidental Porn Star” is about my experiment in participatory journalism: posing for an X-rated photo shoot to gain insight into the mind of a porn stud. The Shameless crowd was enthusiastic, they laughed at all the right parts, and they were full of excellent questions about everything from the legal ramifications of the book to the Traci Lords affair. I’ve never had more fun at a reading.

The well-publicized event at Left Bank Books was more formal and restrained. It was also the first time I’d ever read in a bookstore, rather than at a bar or a publication party. Sarah, who introduced me and is, ironically, the children’s book buyer for Left Bank, told me something I’m beginning to hear quite a bit about Beaver Street—that the book’s depth, and my analysis of the political situation surrounding pornography, surprised her. It wasn’t what she was expecting.

In my presentation, I focused on Beaver Street’s literary heritage, reading from the prologue about my exposure to the “controversial” sex books that my father sold in his candy store many decades ago. Again the crowd was appreciative, and again there were a lot of good questions, many about the fact that the porn industry, like the music industry, is no longer a financially viable business for most people.

Apop Records, on Cherokee Street, is a book/record/clothing store that’s a short walk from where I was staying at my sister-in-law’s house. In the window, among various posters, are photos of the corpses of JFK and Lee Harvey Oswald laid out on autopsy tables. This is a good indication of just how edgy Apop is; it’s rare to find a store like this, even in New York. Their selection of books and magazines can best be described as eclectic and counter cultural—volumes about the Black Panthers mingle with books about porn and the zines of Robin Bougie, publisher of Cinema Sewer.

I walked in one afternoon, and introduced myself to Tiffany Minx, who’s the co-owner along with Dustin Newman. Beaver Street was on the shelf that same day, and a reading was organized for Saturday night. I took the opportunity to reprise my Shameless Grounds performance. Because if you can’t read the dirty parts in a place like Apop, with a woman like Tiffany Minx in the audience, then what’s the point in reading at all?

Matt Holliday, of the world champion Cardinals, is not the only Holliday in St. Louis, and in certain circles he's not even the most famous. Kendra Holliday, Sex Positive St. Louis Co-Founder, editor of The Beautiful Kind (TBK), and Hustler model, is giving the left fielder a run for the money, at least in the sexual underground, and up to a couple of months ago I didn't know that St. Louis had one--even though I've been a regular visitor to the city for over 20 years.

Kendra Holliday, who’s recently posted a series of rather provocative “birthday suit” pictures, is the reason I’m coming to St. Louis to launch Beaver Street next week. When we did our three-part Beaver Street interview for TBK—part three is now reposted on the Sex Positive St. Louis homepage—I knew that I’d found a kindred spirit, a woman who I like to describe as the Annie Sprinkle of the Midwest.

A launch event, April 3, at Shameless Grounds, hosted by Kendra, and focusing on Beaver Street’s pornographic aspects, was a natural. And when the legendary independent bookstore Left Bank Books invited me to do a reading the following night, in which I’ll explore the book’s literary qualities, there was no way I could stay away from the “twenty-seventh city,” as Jonathan Franzen calls it. (Twenty-seven is my lucky number.)

So, St. Louis, here I come. And I’d like to personally invite Matt Holiday to expand his horizons and come to both Beaver Street events. In St. Louis, the Hollidays should stick together, especially on Beaver Street day.

Saint Louis photo courtesy of TripAdvisor.

As I write this, cartons of the US trade paperback edition of Beaver Street are headed for various warehouses and bookstores across America. The official pub date is March 28, and that should more or less conform to reality. At least one carton has already landed in St. Louis, where I'll be doing two launch events, at Shameless Grounds coffeehouse, on April 3, and Left Bank Books, on April 4. I've not yet seen the US edition of my book, but I have been rehearsing the passages I plan to read. It's under control

Also, as you may have noticed, I’ve been blogging a lot lately—because I’ve had a number of things I’ve wanted to say, and because it’s now the law of the publishing world that authors who have a book coming out must blog, tweet, and post on Facebook as much as possible—preferably every hour. They tell me this helps sell books, and maybe it does.

I will try to keep you up to date with one blog post, etc. every weekday. But I also plan to give myself weekends off for good behavior. I have other books to write, you see, like Bobby in Naziland, which I’ve been working on for some time, and I have only so much creative energy. We can talk about it when I get to St. Louis, where I’m very much looking forward to seeing you, whoever you are.

"You live in New York," people in St. Louis have pointed out. "Why do you want to come here to launch your book?"

The short answer: I'll go anywhere in the world where people have expressed an interest in my work. I've traveled to Mexico City and Valparaiso, Chile, where I didn’t even speak the language, to present my John Lennon biography, Nowhere Man. Those journeys proved to be two of the most rewarding experiences of my professional life. And I'm going to St. Louis because the city is offering me a unique opportunity to present both the pornographic and the literary sides of Beaver Street.

I made the decision months ago, after The Beautiful Kind editor, Kendra Holliday, interviewed me for her website. Kendra, who described my book as “a surreal, perverted mindfuck,” strikes me as the Annie Sprinkle of the Midwest—a creative, literate woman with the courage to put the darkest realms of her sexuality on public display both on her website and, recently, in Hustler magazine. The event she organized at the Shameless Grounds coffeehouse, on April 3, is the perfect venue to discuss some of the darker, X-rated aspects of Beaver Street, mainly a chapter I wouldn’t dare read publicly anyplace else. In “The Accidental Porn Star” I describe in graphic detail what it was like posing for a porn shoot, and the high social price I paid to conduct this “experiment in participatory journalism.”

Then, Left Bank Books, the foremost independent bookstore in St. Louis, invited me to do an event there on April 4. What better place to discuss the literary aspects of Beaver Street, a book that I describe as an investigative memoir? At Left Bank, I’ll read from the prologue and discuss a literary journey that began in my father’s candy store, in Brooklyn, where he sold numerous controversial books, like Tropic of Cancer, by Henry Miller, and Last Exit to Brooklyn, by Hubert Selby, that had made it to his “special rack” only after enduring protracted censorship battles.

So, my literary journey is now taking me to the turf of such people as Mark Twain and Jonathan Franzen. Boy, am I looking forward to the trip.

My wife's family is from St. Louis, so I've spent a bit of time there in the past 20 years, enduring some brutally cold winters and scathingly hot summers. But I like the city, especially Soulard and Benton Park. I like the Mississippi River and the Gateway Arch. I like the Cardinals--the team and the bird. I've even considered living in St. Louis on those days when New York felt like too much. Well, in April, I'm going back for two big Beaver Street events.

The first one, hosted by Kendra Holliday, editor of The Beautiful Kind, takes place on Tuesday, April 3, at 7 pm, at Shameless Grounds, a “sex positive” coffee shop, where you can already find Beaver Street in their extensive lending library. There’ll be an informal talk, a Q&A, and I’ll be reading from Beaver Street.

Twenty-four hours later, on Wednesday, April 4, at 7 pm, I’ll be reading, signing, and answering questions at St. Louis’s foremost independent bookstore, Left Bank Books, where such luminaries as Salman Rushdie, David Sedaris, and Jimmy Carter have gone before me.

So, if you’re in the area, please drop by to one or both events. I always want to meet the people who’ve read my books. As for my in-laws, I expect you all to be there, no excuses. And bring all your crazy friends.