Robert Rosen

My posting yesterday about Tea Party congressman Scott Garrett's links to Louis Perretta, one of the largest producers of hardcore pornography in America, got me thinking about the Leonard Cohen classic "Everybody Knows." Like many of Cohen's songs, it's a surreal commentary on life, politics, and society. Cohen's grim message is that everybody already knows everything about everything and everybody, but it doesn’t make damn bit of difference. The dice are loaded. The fight's fixed. The war's over. The good guys lost. And there's nothing we can do about it.

In the case of Garrett, a man who’d like to put robber barons in charge of America and turn back the clock to the 19th century, I’d hope that Cohen, who has a reputation as a visionary poet, is wrong. Because despite a lack of attention in the mainstream media, everybody who cares about Scott Garret and his bid for reelection in New Jersey’s 5th district knows that he’s been accepting campaign contributions from Porn King Louis Perretta, and that for years Garrett’s eastern district office and Perretta’s porn operation were in close proximity on the second floor at 210 Route 4 East, in Paramus.

Who’s everybody? Oh, just the Democratic Party and the mainstream media. Which begs the question: If everybody knows about Garrett and Perretta, how long can this story remain an open secret, especially when you take into account that the Democrats seem to think Garrett is unbeatable and are having enormous problems finding a credible candidate to run against him?

As I said yesterday, chances are this story will break on a large scale before Election Day. But it’s hardly a sure thing. Neither the Democratic Party nor the media are known for having a backbone, and to break a story like this, even though it’s public record that Garrett accepted campaign contributions from Perretta, requires a certain amount of courage. Why? Because I am the source of this story and I am, more or less, an “unknown” who has worked in the pornography industry, which is how I know about Perretta, who’s gone to great lengths to obscure the fact that he controls a pornographic magazine, web, and video empire. (Read all about it in Beaver Street.)

So, how long can this story, or any story of magnitude, remain under wraps? Well, in the case of my previous book, Nowhere Man: The Final Days of John Lennon, everybody knew about it for 18 years before it finally found its way into print. And with any luck at all, in 18 years, Garrett will be little more than an embarrassing footnote to New Jersey’s political history.

In the meantime, all I can suggest is enjoy the video. And check out the Don Henley version, too. He’s a much better singer than Leonard Cohen. Read More 

On a day pregnant with literary and political significance, I'm going to revisit the story I ran here in February about Tea Party congressman Scott Garrett's links to Porn King Louis Perretta. As I've come to realize over the past month, Garrett, a Republican who represents New Jersey's 5th district, is a formidable and articulate opponent--a persuasive man who just happens to be on the wrong side of every issue and on the wrong side of history.

In the above video, Garrett is questioning Jeffrey Zients, director of the Office of Management and Budget, about Obama’s health care law. Like all Tea Party politicians, Garrett believes that the United States should remain the only industrialized nation in the world where health care is a privilege rather than a right, and that only the wealthy should be entitled to it. His line of questioning—Is the health care law not a new tax on the middle class?—has Zients on the defensive; you can see the fear in his eyes as Garrett moves in for the kill. If I were rich right-wing bastard, I’d vote for Garrett based on this performance alone.

How formidable is Garrett? Well, in the month since I posted the first piece about him, a series of Democrats, including Harry Carson, the former New York Giant, have announced that they were going to run against him, and then, for vague reasons, decided not to. Another potential opponent dropped out only three days ago.

A number of people have asked me why a sordid political scandal involving a right-wing extremist and one of America’s largest producers of hardcore pornography has gotten no attention beyond The Daily Beaver and the Erotic Review. Actually, the story has reached a wider audience. The Democratic Congressional Campaign Committee (DCCC) is very much aware of it, and would love to see the scandal explode in the media. And the media, too, has this story on their radar screens. Why they haven’t run with it yet it is probably just matter of certain newspapers exercising excessive caution because of the wealthy, powerful people involved. In other words, The Tea Party Congressman and the Porn King is an open secret that can’t remain under wraps indefinitely. And though the Ides of March would be a poetic day for somebody to break the story, the mainstream media has little interest in poetry.

My prediction: Something will happen before Election Day. It has to.

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"You live in New York," people in St. Louis have pointed out. "Why do you want to come here to launch your book?"

The short answer: I'll go anywhere in the world where people have expressed an interest in my work. I've traveled to Mexico City and Valparaiso, Chile, where I didn’t even speak the language, to present my John Lennon biography, Nowhere Man. Those journeys proved to be two of the most rewarding experiences of my professional life. And I'm going to St. Louis because the city is offering me a unique opportunity to present both the pornographic and the literary sides of Beaver Street.

I made the decision months ago, after The Beautiful Kind editor, Kendra Holliday, interviewed me for her website. Kendra, who described my book as “a surreal, perverted mindfuck,” strikes me as the Annie Sprinkle of the Midwest—a creative, literate woman with the courage to put the darkest realms of her sexuality on public display both on her website and, recently, in Hustler magazine. The event she organized at the Shameless Grounds coffeehouse, on April 3, is the perfect venue to discuss some of the darker, X-rated aspects of Beaver Street, mainly a chapter I wouldn’t dare read publicly anyplace else. In “The Accidental Porn Star” I describe in graphic detail what it was like posing for a porn shoot, and the high social price I paid to conduct this “experiment in participatory journalism.”

Then, Left Bank Books, the foremost independent bookstore in St. Louis, invited me to do an event there on April 4. What better place to discuss the literary aspects of Beaver Street, a book that I describe as an investigative memoir? At Left Bank, I’ll read from the prologue and discuss a literary journey that began in my father’s candy store, in Brooklyn, where he sold numerous controversial books, like Tropic of Cancer, by Henry Miller, and Last Exit to Brooklyn, by Hubert Selby, that had made it to his “special rack” only after enduring protracted censorship battles.

So, my literary journey is now taking me to the turf of such people as Mark Twain and Jonathan Franzen. Boy, am I looking forward to the trip.

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I've gone to enough readings at bookstores, cafes, and bars to say with authority that reading from one's book is not an easy thing to do well. For the most part, no matter how good the book is and no matter how famous the author is, most books, especially "literary" books, are not written to be read out loud to an audience. They're written to be read to yourself, preferably in solitude. Yet, virtually all authors are expected to give readings, and I'm no exception. I've shown up in my share of rowdy bars to read to a dozen heckling drunks from Nowhere Man, a book that I've often said was meant to be read under the covers, with a flashlight. I’ve also read well-rehearsed Nowhere Man passages over the radio and heard that people driving in cars had pulled over to the side of the road so they could listen without distraction.

Last night I began thinking about what, exactly, I’m going to read at Shameless Grounds, the “sex positive” St. Louis coffeehouse where, on Tuesday, April 3, at 7 pm, Kendra Holliday and I will be launching Beaver Street upon America. And I decided to read from a chapter that I would not consider reading out loud in any place other than Shameless Grounds. “The Accidental Porn Star” is about shame and pornography, and like all of Beaver Street, it’s written in a conversational tone that makes it ideal for a public reading.

So, I’m going to nurse and rehearse the passage I’ve selected, and when I show up at Shameless Grounds, I’ll be ready to read. Hope you guys are ready to listen. In the meantime, you can check out Beaver Street at the Shameless Grounds library.

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The other day I wrote about an excerpt from my John Lennon bio, Nowhere Man, that went viral on Tumblr. Well, here it is five days after the original post appeared on the site, and the virality continues. In an age when books are said to have the shelf life of yogurt, I'm amazed that these Tumblr bloggers are lavishing so much attention on a biography published a dozen years ago about a man who died long before most of them were born.

In particular, the posting on the left caught my attention. A Spanish-speaking blogger from Mexico, who goes by the name Little Child, copied the excerpt, in English, in her—I assume it’s a her—beautiful handwriting.

Little Child, whoever you are, muchas gracias por preocuparse por mi libro.

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The other day on Tumblr somebody posted an excerpt from my John Lennon biography, Nowhere Man. The passage, from a chapter titled "Lennon's Complaint," was a description of a scene backstage just before a Beatles concert in 1963, when John had sex with a groupie. The posting went viral; dozens of people reblogged it and at last count, 144 people posted comments. Though most of these comments were positive, there was the usual amount of negativity and skepticism.

“Robert Rosen never knew or even met John Lennon,” somebody who calls themselves mclennon-forever wrote. “This quote is dubious.”

I’m going to respond to this comment because it’s so typical of the type of negativity I’ve been hearing about Nowhere Man since it was published in 2000.

First of all, the suggestion that it’s wrong to write a biography of somebody I never met is absurd on its face. Should contemporary biographers not write books about Mozart or George Washington, for example, because they never met them?

And the source of this “dubious” quote, I might add, is the late Neil Aspinall himself. In 1963, Aspinall was the Beatles’ road manager, and he was the one who procured the groupie for John. When I met Aspinall, in London, in September 1981, he was managing director of Apple. Fred Seaman, my writing partner at the time and Lennon’s former personal assistant, introduced me to him. The three of us went out to a pub near Apple, and over many pints of beer Aspinall told me the story.

The revelation of the source, of course, will not end the controversy engulfing Nowhere Man. But as always, I welcome the opportunity to answer any questions about the book. You know where to find me.

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When you're trying to get a little attention for your book and find yourself in a street fight with authors who have actual publicity budgets and are backed by powerful corporate publishers, any victory is a major victory. Which is why when a book like Beaver Street, published by Headpress, a small London-based indie, finds itself in the much sought-after real estate of the “Hot Type” section of Vanity Fair, it’s cause for celebration.

But there Beaver Street is, in the April Vanity Fair (Julia Roberts on the cover), on sale today in the US and UK. “Robert Rosen dives into Beaver Street (Headpress),” it says. And I suppose I do—dive into Beaver Street, that is.

So, look for Beaver Street on the Web or in a bookstore near you on March 28. In the meantime, virtual high-fives all around.

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Any month that I find out that Beaver Street will be mentioned in the Hot Type section of Vanity Fair (on sale March 6), that I'm invited to do three Beaver Street events in two cities, that I unearth a sordid political scandal, and that my website reached a new high in traffic qualifies as a good month, especially when that month has only 29 days.

There’s no question that the Scott Garrett story drove the bulk of February’s traffic. I’d never heard of Garrett, an ultra-conservative Tea Party congressman representing New Jersey’s 5th district, until a couple of weeks ago. That was when I learned that porn magnate Lou Perretta, whom I’d once worked for, had been contributing to Republicans.

I’d known my former boss was a Republican since 1998, when he demanded I remove from a satiric feature titled “The Illustrated Starr Report” a reference to Kenneth Starr as a “deranged prosecutor.” (Perretta had no problem with the grotesque illustrations of Bill Clinton and Monica Lewinsky in flagrante delicto.)

But what caught my eye as I examined the easily accessible public documents detailing Perretta’s political contributions over a 10-year period was the name Scott Garrett, which popped up repeatedly.

Some basic research revealed that Garrett, who was elected by a comfortable margin, is anti-voting rights, anti-woman, anti-worker, anti-gay, anti-environment, and anti-science. That his office was on the same floor in the same office building as Perretta’s office, and that the politics of a Tea Party Republican and a Porn King seemed to mesh in so many ways, was the subject of my two postings about Garrett.

If the Garrett story should reach an audience beyond The Daily Beaver, that would, indeed, be a bonus—an example of one of journalism’s classic purposes: to afflict the comfortable and comfort the afflicted. Because it’s frightening that a politician who you’d think would be more at home in the reddest, red-neck corner of Alabama could be elected to Congress in Bergen County. But considering my own experiences toiling for seven years on Perretta’s Bergen County porn plantation—which I’ve written about in Beaver Street—it’s not terribly surprising. In fact it’s just more proof that you don’t have to venture far from New York City to find Red America in all its ignorant, bigoted glory. Read More 

My wife's family is from St. Louis, so I've spent a bit of time there in the past 20 years, enduring some brutally cold winters and scathingly hot summers. But I like the city, especially Soulard and Benton Park. I like the Mississippi River and the Gateway Arch. I like the Cardinals--the team and the bird. I've even considered living in St. Louis on those days when New York felt like too much. Well, in April, I'm going back for two big Beaver Street events.

The first one, hosted by Kendra Holliday, editor of The Beautiful Kind, takes place on Tuesday, April 3, at 7 pm, at Shameless Grounds, a “sex positive” coffee shop, where you can already find Beaver Street in their extensive lending library. There’ll be an informal talk, a Q&A, and I’ll be reading from Beaver Street.

Twenty-four hours later, on Wednesday, April 4, at 7 pm, I’ll be reading, signing, and answering questions at St. Louis’s foremost independent bookstore, Left Bank Books, where such luminaries as Salman Rushdie, David Sedaris, and Jimmy Carter have gone before me.

So, if you’re in the area, please drop by to one or both events. I always want to meet the people who’ve read my books. As for my in-laws, I expect you all to be there, no excuses. And bring all your crazy friends.

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A year ago tomorrow, I flew to London to begin promoting the UK edition of Beaver Street: A History of Modern Pornography, a process that I hoped might go on for a decade or two, if not forever. The book was published in England in April 2011, and if you look at the right-hand column, you can see some of what the critics had to say about it. Yes, words like "Enormously entertaining," "Entertaining, insightful, and hot," and "Shocking, evocative, and entertaining," did, indeed, help to sell a couple of books, thank you very much.

Now, here it is a year later, and I’m sitting in New York, awaiting the publication of the US edition of Beaver Street on March 28. The new cover (right), features one significant change: It says “Vanity Fair Hot Type Pick,” and Beaver Street will be in the “Hot Type” section of the April issue. But there are other changes, too. The critical response to the book made the editors at Headpress realize that Beaver Street is more a work of literature than journalism, and therefore, to give the book a more “literary” feel, the photo section has been removed. (If you want to see the photo section, e-mail me and I’ll send you a PDF. Or hurry up and buy a copy of the UK edition while they last.)

Then, of course, Beaver Street will be available on Kindle, Nook, and all the other formats that e-books come in. So, if you prefer reading books on your tablet or telephone, hey, be my guest. (The cover, incidentally, looks beautiful on the Kindle Fire and color Nook.)

And finally, I’m going to be doing Beaver Street events pretty much any place they’ll let me. There’s already a reading scheduled for Book Soup in LA on May 12, and I’ll be announcing more readings in other cities in the next couple of days. So, if you’ve been waiting to get your hands on a copy of Beaver Street, the wait’s almost over. And if you’d like to meet me, please come to one of my events. Because I’d like to meet you, too. I’m sure we’ll have a lot to talk about.

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According to a former staff member of Louis Perretta's X-rated magazine, Internet, and DVD empire, the people who worked for ultra-conservative New Jersey congressman Scott Garrett (Republican, 5th district) were aware that their second-floor neighbor at 210 Route 4 East, in Paramus, produced hardcore pornography. But the staff was apparently unaware that Garrett had been accepting campaign contributions from Perretta since 2006 and the Republican National Committee had been accepting contributions from him since 2000, soon after the company switched to a hardcore format from a softcore format. In that time, Perretta or members of his immediate family had donated over $10,000 to Republican candidates and committees.

The former staffer, Sonja Wagner, 74—a graphic artist who, like many of her colleagues, saw pornography as a “survival job”—was for 16 years a freelance art director on scores of Perretta’s X-rated titles before he stopped giving her work in 2009. She said that it was common knowledge among Perretta’s employees that female members of Garrett’s staff had complained about Perretta’s company, apparently to building manager Vornado Reality Trust, which maintains offices in the building on the second, fourth, and fifth floors. According to Wagner, Garrett’s staff did not want to share the second-floor bathroom with pornographers, and soon after raising the complaint they began using the bathroom on the fifth floor to avoid them.

The staff complaint illuminates one of the darker corners of Garrett’s political philosophy—one that seems to mesh with Perretta’s. Garrett, a Tea Party icon and a “birther” who, citing states’ rights, was one of only 33 representatives to vote against the reauthorization of the Voting Rights Act in 2006. The act prohibits voting discrimination based on race, and 390 house members voted to renew it.

A 2010 survey by the University of Washington Institute for the Study of Ethnicity, Race & Sexuality indicated that Tea Party supporters have a 25 percent higher probability of being racially resentful than those who do not support the Tea Party.

Garrett’s staff apparently harbors a reflexive segregating impulse reminiscent of the pre-1965 Jim Crow laws enforced in all southern states of the former Confederacy. These laws demanded racial segregation in public facilities, notably “white only” and “colored only” bathrooms. In this peculiar 21st century case, Garrett’s staff wanted “separate but equal” facilities for pornographers and Republicans.

Ironically, Perretta’s company also produces a line of magazines marketed to an African American audience, including Hype Hair, Today’s Black Woman, Black Men, and Word Up. Yet Perretta has referred to his minority employees as “animals,” and in one instance said to an African American art director, “Shrink that photo—like your ancestors shrunk heads.”

Among the hardcore magazines and websites that Perretta controls are Club, Gallery, High Society, Swank, Gent, Genesis, Fox, Velvet, Just 18, and Cheri.

“It’s against house ethics for me to comment about Garrett’s campaign,” said Ben Veghte, who works in Garrett’s Washington office.

The office of Scott Garrett for Congress has so far not returned calls and so has neither confirmed nor denied that Garrett was aware that his staff had complained about Perretta’s company, one of the largest producers of hardcore pornography in America.

Vornado Realty Trust, as a policy, does not comment on tenants, and so has neither confirmed nor denied that members of Garrett’s staff had formally complained to them about having to share a bathroom with employees of a company that produced hardcore pornography.

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Ladies and gentlemen, mark your calendars. I'll be reading from Beaver Street at Book Soup in LA on Saturday, May 12 at 4 pm. This is one of many such events, in various cities across the US, including New York and St. Louis. Hope to see you there. Publication is only a month away, so keep checking back for updates.

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With The Daily Beaver covering a mini-Watergate-like scandal, it's been easy to overlook the fact that this past weekend the Italian edition of Nowhere Man, masterfully translated by Paolo Palmieri, continued to make cultural inroads. The radio show Rock City Nights, hosted by Donato Zoppo--broadcasting out of Benevento, in southern Italy, and streamed live on the Web--featured Nowhere Man on a classic rock program. Hope some of you had a chance to listen, even if you don't speak Italian.

Here’s a photo of Zoppo in his studio with one of his favorite books. Grazie, signore! Spero di incontrarti un giorno.

We now return to our regularly scheduled muckraking.

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According to Federal Election Commission (FEC) records, ultra-conservative New Jersey congressman Scott Garrett (Republican, 5th district) has, since 2006, accepted campaign contributions from hardcore pornography magnate Louis Perretta. Garrett is apparently aware of Peretta's operation, as the X-rated production company and Garrett's eastern district office were for years in close proximity to each other on the second floor of an office building at 210 Route 4 East, in Paramus.

Garrett, a Tea Party icon and a “birther” who is up for reelection this year, is known for his extreme right-wing positions. He received a perfect 100 rating from the American Conservative Union and a 0 rating from the Sierra Club.

Citing “states’ rights,” Garrett has opposed the reauthorization of the Voting Rights Act, an extension of unemployment benefits during the recession, a woman’s right to choose an abortion in cases of rape and incest, and emergency aid to victims of Hurricane Katrina.

Perretta, of Saddle River, NJ, publishes such hardcore pornographic titles as Club, Gallery, High Society, Swank, Gent, Genesis, Fox, Velvet, Just 18, and Cheri. Though most of these magazines were “softcore” when he began acquiring them in the early 1990s, he switched them all to a “hardcore” format in 1999, and is now one the largest producers of hardcore pornography in America. (In the world of pornography, “hardcore” refers to images that show vaginal, oral, or anal penetration.)

Perretta also produces a line of hardcore DVDs and controls the X-rated websites associated with his magazines.

Perretta, either directly or through members of his immediate family, donated over $10,000 to Republican candidates and the Republican National Committee (RNC) since 2000, soon after switching to the hardcore format. But his contributions to Garrett stand out both because of the proximity of their offices and because their politics seem to merge so seamlessly.

Perretta, who has referred to minority employees as “animals,” once told an African American art director to “Shrink that photo—like your ancestors shrunk heads.” In the past decade, he has systematically fired his most senior editors (this reporter was one of them) and art directors, most of whom began working for him in 1993, when he acquired all the titles belonging to Swank Publications. He has also closed down Great Eastern, his printing plant in Poughkeepsie, New York, eliminating dozens of jobs and outsourcing them to a printer in Canada in order to enhance profits and to avoid problems associated with exporting hardcore pornography from the US into Canada.

Perretta is currently being sued for age-and-sex discrimination by former employee Joyce Snyder, while Garrett was given the worst rating of any NJ congressman by the Business and Professional Women’s Foundation.

Garrett’s other right-wing positions include opposing a ban on assault weapons; opposing child safety locks on handguns; supporting a constitutional amendment banning gay marriage; opposing restrictions on price gouging by oil companies; supporting oil drilling off the NJ shore; supporting the teaching of “intelligent design” in public schools; and opposing stem cell research. He has also voted against numerous animal protection laws, including a ban on slaughtering horses for human consumption.

Perretta is listed in FEC records as a “self-employed business executive” with the Great Eastern Lithographic Corporation.

Both Garrett’s office and the RNC’s have so far not returned calls, and so have neither confirmed nor denied that they were aware that Perretta is one of the largest producers of hardcore pornography in America.

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Headpress has posted on their site a Beaver Street "flip book" containing five full chapters. Click here to check it out.

Available now in the UK in trade paperback and Kindle editions, Beaver Street will be published in the US on March 23 as a trade paperback and an e-book in all formats.

Big thanks to everybody who’s already bought Beaver Street, and especially to those who’ve posted reviews on Amazon.

Looking forward to seeing you all at the big Kendra Holliday launch event in St. Louis, and the publication party in New York, at the Killarney Rose(n) on (naturally) Beaver Street, dates to be announced.

Stay tuned!

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A lot of people thought that last week's posting, "The Lou Perretta 20-Point Plan for Demoralizing Employees," was satire. They thought that no place of business in 21st Century America that employed highly skilled and educated professionals could possibly be that bad.

Well, the piece isn’t satire—it’s journalism written in a satirical manner.

It’s not as if Perretta did all 20 things to everybody at once. That would have violated both the eighth amendment, which prohibits cruel and unusual punishment, and the Geneva Conventions. And we weren’t technically prisoners of war. It only felt that way.

The 20-Point Plan is simply a catalog of Perretta’s abysmal behavior, either toward me or toward other employees, over a 20-year period.

I doubt Perretta was even conscious of what he was doing, or thought that the “strategies” he used to control his employees were anything out of the ordinary. When he bought Swank Publications, he essentially shanghaied from New York a group of sophisticated and experienced publishing professionals, and treated them as he was accustomed to treating the people who worked in his printing plant in Poughkeepsie.

Amazingly, until Joyce Snyder (“Pam Katz” in Beaver Street) filed her age-and-sex-discrimination lawsuit, no employee or ex-employee had ever sued Perretta—for anything. Possibly, this was out of fear of losing their job and never being able to find another one; a lack of resources to pursue legal action against a wealthy businessman; or the knowledge that a lawsuit of any kind could drag on for years and they might not even win.

Perretta’s like the Newt Gingrich of sleaze—a classic schoolyard bully who nobody ever punched in the face. Then one day, Joyce Snyder, a little wisp of a woman, knocked him on his ass with a savage left hook to the jaw (metaphorically speaking). Snyder, sophisticated in the ways of the law—she’d considered going to law school at one point and had worked for private investigators—had the resources and the courage to go after Perretta. She also had nothing to lose. Snyder had devoted virtually her entire 31-year-career to pornography, and after Perretta fired her, she knew that at her age, with Perretta buying up every porn mag in existence, and with the economy in its tattered state, she’d never work again.

Perretta screamed so loud when he found out Snyder was suing him, I could hear his howls back in New York City. And that’s only a slight satirical exaggeration. Read More 

The print edition of Beaver Street: A History of Modern Pornography is scheduled for publication in the US on March 23. But much to my surprise, the e-book has jumped the gun and is now available in Amazon Kindle and Barnes & Noble Nook formats for the unbeatable and numerologically auspicious price of $9.99. (It’s also available on Kindle in the UK, and on various generic e-reader apps.)

So if you’re one of those people who love to read e-books on a sleek little tablet, why wait for the print edition? Download your copy of Beaver Street now!

Thanks for reading! And if you should see Beaver Street available as an e-book on any other sites, please, let me know.

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A Guide for Postmodern Office Management

Everybody knows a demoralized workforce is an easy-to-control workforce. Lou Perretta, pornographic publishing magnate who now owns every significant stroke book with the exception of Playboy, Penthouse, and Hustler, began instituting this plan in the early 1990s, when the economy was booming. With the onset of the recession, this plan has become insidiously effective--Perretta can now boast one of America's most demoralized workforces. The only monkey wrench in the works has come from former employee Joyce Snyder ("Pam Katz" in Beaver Street) who has sued Perretta for age and sex discrimination. So, a word of warning to any bosses who are considering instituting the Perretta Plan: Consult your attorney. Though effective in the short run, institution of this plan may cause severe financial and legal hardship and can lead to chronic heartburn and ridicule.

The Perretta Plan

1. Never give an employee a merit raise no matter how well they perform.
2. Never give an employee a raise even if you double or triple their workload.
3. Never praise an employee’s work. (If you do, they may ask for a raise.)
4. Loudly and publicly denigrate every employee’s work as often as possible, with a minimum of one time per year.
5. Nobody is indispensable. Fire the most talented and experienced employees.
6. If a downsized employee asks for severance for three decades of service, say, “Your 401(k) is your severance.”
7. Produce a product that’s of questionable legality and aesthetically vile—hardcore pornography, for example—that will so taint anyone associated with it, they’ll never work again after you fire them.
8. Scream at all remaining employees for the most trivial mistakes. The more trivial the mistake, the louder you should scream. Make it clear that you think everybody who works for you is a fucking idiot.
9. Refer to minority employees as “animals.” Dare them to sue.
10. Foster a climate of subtle religious bigotry. For example, if you see two or more Jewish employees standing together, say to them, in a jovial tone, “This place is starting to look like a yeshiva.” This will cause maximum discomfort with minimal legal exposure.
11. If business is bad, cut salaries by 25%. (Note: This means all employees. Do not cut salaries of only female employees. This is illegal. See Joyce Snyder.)
12. Cut lunch hour to a half hour.
13. Have the most incompetent employee act as office spy. Allow him to sleep at his desk.
14. Fill all executive positions with blood relatives only. Nepotism is the answer to any staffing question.
15. Under penalty of termination, forbid employees from doing any outside freelance work.
16. Give employees only inferior, dilapidated, lower-back antagonizing office furniture.
17. Confine highest-paid employees to offices without heat and air conditioning.
18. No need to hire cleaning people. Employees with advanced degrees should clean toilets, too.
19. The Friday after Thanksgiving is not a holiday. Take away a vacation day from any employee who does not come to work that day. Dock the pay of any employee who does not have a vacation day.
20. Special Bonus Strategy (For Advanced Users Only): Announce after Thanksgiving that the office will be open between Christmas and New Year’s. Announce on Christmas Eve that the office will be closed between Christmas and New Year’s; that employees will be charged five vacation days; and that employees without vacation days will be docked one week’s pay.

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It's been almost 13 years since I was fired from Swank Publications, a turn of events that so delighted me, for the next five years I woke up every morning in a state of ecstasy--because I didn't have to go to New Jersey to crank out pornography under ever-increasing deadline pressure.

Swank’s publisher, Lou Perretta, known to some employees as “Satan in Suspenders,” wasn’t the most depraved pornographer I’d ever worked for. (That distinction belongs to the elegantly attired Carl Ruderman, who published High Society before selling it to Perretta last year.) But the atmosphere in Perretta’s offices, situated on the side of a highway in Paramus—Please Ram Us, as some of my former colleagues called it—was unlike anything I’ve ever experienced in any job I’ve ever had, in or out of pornography.

Yes, Perretta’s Swank was a boring, depressing, purposefully demoralizing company staffed with people smothered by fear and hopelessness. It was so grim that I used to look forward to going to the dentist if it got me out of work an hour early. But this is how a lot of corporations are run today—business as usual, in other words. What sets Swank apart is that they pushed this modus operandi into the realm of the legally actionable, some of the details of which are documented in the age-and-sex-discrimination lawsuit Joyce Snyder (I called her “Pam Katz” in Beaver Street) filed against Perretta.

I originally wrote about Perretta in the Beaver Street chapter titled “The End of History at Swank Inc.,” describing how a job I once enjoyed had been reduced to “assembly-line toil at its worst,” and “an exercise in postmodern sweatshop drudgery.”

But I didn’t go into more detail because Beaver Street is about the history of pornography, and as the chapter title indicates, that history ended in Paramus.

At Lou Perretta’s Swank Inc. pornography was almost beside the point.

Perretta was a printer who owned Great Eastern—since shuttered—a printing plant in Poughkeepsie that was once that city’s second largest employer next to IBM. He bought Swank and just about every other porn mag in existence as fodder to keep his presses running 24/7.

The story of Swank under Perretta ceases to be a story about pornography and becomes, instead, a tale of the ugliest face of soul-and-job-destroying modern day capitalism. And in light of Snyder’s age-and-sex-discrimination lawsuit, it’s time to examine more closely what went on there.

In next week’s installment, I’ll further explore the toxic atmosphere of Swank Publications under Perretta—a toxicity that went far beyond the mere tyranny common to all porn publishing companies.

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"Pam Katz," an editor at Swank Publications whom I worked with for 16 years, is a "character" in Beaver Street. I describe her as a "mutant pornographic genius with a second sight for recognizing cover shots where nobody else saw them." She also wrote and produced four classic porn movies, Public Affairs and Raw Talent, parts I-III, and came up with the idea for X-Rated Cinema magazine. She was, in short, a great pornographer and a talented editor with a wicked sense of humor and a stringent code of business ethics.

I put “Pam Katz” in quotes because that’s not her real name. In Beaver Street, though all the “characters” are real, I use pseudonyms for all non-public figures. Well, Pam Katz is no longer a private citizen. Her real name is Joyce Snyder.

Last February, after 31 years on the job, Snyder was let go at Swank Publications. In response, she filed an age and sex discrimination suit against the publisher, Lou Perretta.

The legal documents are public record, available online.

In future postings, I’ll be commenting further on this lawsuit. I also plan to describe in even more detail than I did in Beaver Street the atmosphere of Swank Publications under Lou Perretta that led to the lawsuit.

Joyce A. Snyder v. Louis Perretta is significant not only on its own merits, but because with the exception of Playboy, Penthouse, and Hustler, Perretta has a virtual monopoly on the porn magazine business, which has become a festering symbol of the festering economy of post-industrial America, where talented, highly experienced people can no longer earn a living wage.

This is class warfare. Stay tuned for further dispatches from the front lines.

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If you've been paying attention, then you've probably noticed that I've spent the past week reorganizing this Website for the U.S. publication of Beaver Street as a trade paperback and e-book on March 23, 2012. Which is to say that the home page is now completely devoted to Beaver Street; there's a separate Beaver Street page with an excerpt from the book; there's a separate video page; and there's a separate page for my Lennon bio, Nowhere Man, which the Spanish newspaper iLeón recently chose as one of the 10 essential music bios of all time.

Also, as you may have noticed, I haven’t been blogging much lately, choosing instead to devote my time and energy to the book I’m currently working on, Bobby in Naziland. Well, between now and March 23, I’m going to slowly ease back into the daily blogging groove, posting once or twice a week for the time being. So, please check back regularly for updates.

For those of you visiting this site for the first time (perhaps seeking information on porn star Missy Manners) allow me to bring you up to date: Last year, Beaver Street was published in the U.K. to critical acclaim across cultural spectrum. (Check out the blurbs in the right-hand column and links to reviews on the home page.) On more than a half dozen occasions, it’s surged to the top of the heap of Amazon U.K. porn bios, where even on the worst day, it generally resides in the top 20, among the likes of Jenna Jameson, Ron Jeremy, and Annie Sprinkle.

This augurs well as I kick off The Year of the American Beaver, which will begin in St. Louis—yes, St. Louis!—with a launch party hosted by Kendra Holliday, whom you can see in the March 2012 issue of Hustler magazine. Then, we return to New York for a party on Beaver Street, in downtown Manhattan. Stay tuned for details, and I hope to see all of you there.

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A belated happy new year to one and all!

Yesterday I received a couple of copies of the Italian edition of Nowhere Man: Gli ultimi giorni di John Lennon (back cover, right, front cover here).

What most struck me about the book were the extensive footnotes, which are unlike anything that's appeared in any other foreign language edition. The translator, Paolo Palmieri, took pains to explain words and phrases that were impossible to render in Italian without losing some of the meaning. Lennon’s puns and wordplay, Liverpudlian English, and words that rhymed in English but not in Italian were all obsessively annotated.

Here’s an excerpt from my favorite footnote, which appears in the chapter called “Il Lennon Dei Rimpianti” (“Lennon’s Complaint”):

«What did you do to ME fuckin’ cock?»; raro caso cui è possible rendere perfettamente il senso della traduzione operando tra gerghi di lingue diverse: il “me” di Liverpool sta infatti per l’inglese “my”, ovvero viene usata in forma gergale la particella pronominal “me” in sostituzione del possessivo “my”.

What he’s saying, briefly, is that in Liverpudlian slang, sometimes people say “me” instead of “my.” Though I’m sure the Latin mavens among you figured that out on your own.

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As the year winds down and we move into the holiday season, I'm happy to report that the Spanish newspaper iLeón has chosen Nowhere Man: Los Ultimos Dias De John Lennon as one of the 10 essential music biographies of all time.

The writer, Julio Hurtado, calls Nowhere Man “one of the most sincere and brutal biographies” ever written.

Muchas gracias, España, y toda la gente que han leído mi libro.

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Two days ago I made my debut on the Rew & Who? show. If you were unable to watch the live webcast from Otto's Shrunken Head in New York City, here are the two video clips of my interview with Rew and her co-host, Alan Rand.

In addition to talking about and reading from Nowhere Man: The Final Days of John Lennon, I also spoke at some length about my new book, Beaver Street: A History of Modern Pornography, which is out now in the U.K. and will be published here in March 2012, and the book I’m currently writing, tentatively titled Bobby in Naziland.

Among the people appearing with me for this tribute to John Lennon and Rew’s brother Richard “Dicky” Kesten were May Pang, whom I haven’t seen since 1981; my wife, Mary Lyn Maiscott, who sang Lennon’s “I’m Losing You” and her own Christmas song, “Blue Lights;” and Hoop, who played guitar for Mary Lyn, and sang his original song about Lennon, “Oh, John.”

You can see clips of all Rew’s guests on YouTube. Read More 

The show's called Rew & Who and is dedicated to the memory of John Lennon and Rew's brother Richard "Dicky" Kesten.

Wednesday, December 7
4:00-6:00 P.M. (local time)
Otto's Shrunken Head
538 East 14th Street
New York City

Or watch it live on Internet TV.

Alan Rand is the “Who?”
4:00: May Pang
4:15: Hoop
4:30: Mary Lyn Maiscott
4:45: Robert Rosen
5:00: Adam Bomb
5:15: Violet The Cannibal
5:30: Joff Wilson & David Peel
5:45: Gail/GRGR

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December 8 marks the 31st anniversary of the day John Lennon died. To commemorate the occasion, I'll be participating in three events on two continents. If you'd like to attend any of them, or listen on your computer or radio, here are the information and links.

Wednesday, December 7
4:00-6:00 P.M. (local time)
Otto's Shrunken Head
538 East 14th Street
New York City

The show’s called “Rew and Who,” and I’ll be reading from my book Nowhere Man: The Final Days of John Lennon. May Pang will also be appearing, and there’ll be musical performances by David Peel, HooP, Mary Lyn Maiscott, and others. It’s being streamed live on Internet TV, and it’s one of my very rare New York readings.

Thursday, December 8
10:00 A.M.-2:00 P.M. (local time)
The Louie Free Radio Show
Youngstown, Ohio
WYCL 1540 AM

The Louie Free Show is free-form talk radio, and my December 8 appearance is a tradition that goes back to 1999. Of course I’ll be talking about Lennon and Nowhere Man, and Louie will be playing lots of Lennon music. But he’s unpredictable, so there’s no telling where the interview will go. The show streams live on the Internet. Check Louie’s website that morning for the exact time.

Friday, December 9, 9:00 P.M.-Midnight (local time)
Centro Giovani
Viale della Resistenza 4
Piombino, Italy

I’m being beamed in via Skype for this major presentation of the recently published Italian edition of Nowhere Man: Gli ultimi giorni di John Lennon. If you want to see it, you’ll have to go to Piombino, a picturesque Tuscan city on the Mediterranean. Rock ’n’ roll expert and author Riccardo Bertoncelli will be hosting the event, and my Italian translator and avatar, Paolo Palmieri, will be answering questions about the book and translating everything I have to say as I field questions from the audience. You can get more information on Facebook.

Hope to see you everywhere!

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This is the cover of Volume 50 of my diary, which I began on August 15, 2010 and completed November 9, 2011. The images and text on the cover are there to remind me of the significant events that occurred over the span of the volume. When I'm looking for something twenty years from now, I'll know that in this volume, two of my books were published, the Italian edition of Nowhere Man and the UK edition of Beaver Street. On one flap is some Italian Nowhere Man promotional copy. On the other flap is the badly stained Beaver Street cover. The stains are the work of my cat, who apparently freelances as a book critic. We often disagree. Read More 

Nowhere Man, Gli ultimi giorni di John Lennon was recently published in Italy, and this poster is an advertisement for a major Italian presentation of the book.

This special event takes place on December 9, in the central auditorium in Piombiono, a picturesque Tuscan city on the Mediterranean, where Nowhere Man's translator, Paolo Palmieri, lives. It will commemorate the anniversary of Lennon's murder, on December 8, 1980.

Since I can’t be there in person, I will be beamed in via Skype, and will answer questions about Lennon and the Beatles.

Also appearing is rock ’n’ roll expert Riccardo Bertoncelli.

So, if you find yourself in Piombino on the big night, perhaps on your way to Elba or Sardinia, please check out the presentation. The Lennon energy in the town is intense, (especially in Il Pinguino café), Paolo will be happy to speak to you, and (it goes without saying) the food in Piombino is excellent.

Hope you can make it!

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When I was in London, I gave a Beaver Street pep talk to the sales force at Turnaround, Headpress's UK distributor. For the finale, I played episode three of Erich von Pauli on Beaver Street, and the reps applauded enthusiastically.

“When are you doing a Broadway musical?” one of them asked.

I mentioned this to Paul Slimak—Henry Dorfman in the book—the actor who plays renegade Nazi Erich von Pauli. He loved the idea of a Broadway musical, and suggested that I write a skit to showcase his musical talents, as well as the talents of his wife, Agnes Herrmann (Diana Clerkenwell), and their voice coach, Kevin S. Foster (Captain Derek Lancashire).

“We can sing Mozart,” Paul said. “Something from ‘The Magic Flute.’”

“Excellent choice, Mein Führer,” I replied, and wrote the script for episode four, Erich von Pauli Sings Mozart, above.

Boy, do these kids ever sing their hearts out—all in the service of Beaver Street!

For those unfamiliar with Paul and Agnes’s long and distinguished acting careers, or should you want to see some of their other work, check out Paul as the Priest in Cookie, as Jay, a john in Working Girls, and famously, as The Weeping Nazi on the premiere episode of Late Night with Conan O’Brien.

Agnes has most recently appeared in The Road, as Archer’s Woman. And next year, look for both of them in Boot Tracks, starring Stephen Dorff and Michelle Monaghan.

Can Beaver Street: The Musical be Broadway bound? With talent like this you gotta believe.

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Kendra Holliday, editor of The Beautiful Kind, has titled the third part of my Beaver Street interview "Sex Is a River of Fire."

I don't believe that sex is a river of fire. Rather, I'm quoting one of the many things Pentecostal pastor Jimmy Swaggart said after being caught up in a prostitution scandal in 1988. And it's typical of what Americans say about sex as they spend billions of dollars per year on pornography and prostitution.

Why is America such a hypocritical country, especially when it comes to sex? That is the question I discuss in the final part of this interview.

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