Robert Rosen

There's no question that this blog can often seem self-obsessed, but, really, if I don't promote my work, who is going to promote it? That's just the nature of the book business, where it's every author for himself. And in city like New York, where everybody is self-obsessed, and the book-publishing industry is not exactly known for its generosity of spirit, it's a survival strategy.

Which brings us to my fellow New Yorker Shade Rupe, author of the Headpress book Dark Stars Rising. Shade, whom I’ve spoken to on the phone and occasionally communicate with on Facebook, but have never actually met, has managed to get my attention on two occasions this past month. The first time was when I was buying tickets to see Tree of Life at the Sunshine Cinema on East Houston Street. There was Dark Stars Rising on display in the box office—the first time I’d ever seen a book of any kind on sale in a movie box office. “Well done,” I thought, happy to see the Headpress logo in such an unexpected place.

The second time was yesterday, when I saw Dark Stars Rising in the window of Shakespeare’s, the independent bookstore on Broadway, in Greenwich Village. Having never looked at the book, I went inside to check it out, and was greeted by a Dark Stars Rising poster hanging on the wall, near the entrance. But the book was sold out, except for the copy in the window, which a clerk retrieved for me. I didn’t have time to thumb through all 568 pages, but I did read part of Shade’s interview with Divine, which was compelling.

So, Shakespeare’s, what are you waiting for? Order more copies of Dark Stars Rising. There’s money to be made! And again, well done Shade and Headpress. Can’t wait to see what happens when Beaver Street lands on these shores in 2012.